easy.move
Redesigning Westfalen's Service Station Experience
CONTEXT
For Westfalen AG, I worked on the redesign of their service-station app — bringing fueling, washing, and shopping into one connected ecosystem. A personal digital card tied everything together, turning everyday mobility into a seamless digital journey.
ROLE
UI Designer
TIMELINE
2023 – 2024
LOCATION
Hamburg
Outcomes
As part of an in-house team of three designers, our goal was to reimagine the service-station experience — making it simpler, faster, and more human.
Through UI audits and accessibility workshops, we ensured the experience worked for everyone.
I created user journeys, managed and grew the design system, and supported development and implementation across multiple channels.
The app successfully launched on Android and iOS, becoming a trusted mobility tool for everyday use.
WINS
As the product evolved, I established a localization workflow in Figma and Phrase to ensure multilingual consistency. This process was later scaled and adopted by other teams at SHAPE.
Close collaboration with developers, product managers, and clients was key to blend business goals with design decisions.
LEARNINGS
Setting up systems and processes proved as impactful as any visual decision.
Good design often lives in the tension between ambition
and constraint.
Balancing business priorities, stakeholder's needs, and technical realities required constant negotiation, and clarity of intent.
In hindsight, the most valuable outcome wasn’t just the product, but the shared understanding it built across disciplines.