Verimi
UI & Brand for Europe’s Digital Identity Hub
ABOUT
At Verimi — a leading European digital identity platform — I worked as the Brand Experience Designer bridging product and marketing.
ROLE
UX/UI Designer
TIMELINE
2019 - 2021
LOCATION
Berlin
Outcomes
I established brand and UI guidelines, creating icon libraries and modular assets that ensured visual consistency and scalability across all channels. These frameworks helped to design decisions, align internally, and made partner integrations smoother.
WORKSHOPS
I facilitated cross-functional workshops, focusing on improving the product architecture, UX Testing, and the partner integration experience. These sessions helped our team reach shared design decisions, while keeping user needs at the center of the product development.
Growth
Working at the intersection of brand and product taught me to design through a holistic perspective — connecting visual identity, user experience, and business trust. It reinforced the value of a shared design literacy to balance adaptability, especially in complex, regulated contexts.